APAC Launchpad

Sprint 1: Product-Market Assessment
Understanding the product and the market. Defining the problem statement.

In Sprint 1 we start by taking a deep dive of your product or service and its potential position in-market in APAC.

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• Two-way product-market immersion session, taking a deep dive into your product, evaluating product-market fit and competitor analysis.

• Gain insider expertise on the APAC market, consumer behaviours, and growth opportunities.

• Receive in-market mentoring from APAC experts and access to Multiverse Partners' extensive partner network.

• Define language, compliance and versioning requirements to ensure a fully localised customer experience for APAC audiences

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Fact: Successful market entry is 50% understanding the product and 50% understanding the market.

Outcome: A thorough understanding of your product and company, which will inform the rest of the sprint process and ensure that all strategies align with your product's core values and benefits.

Sprint 2: Strategy Development

Tailored Strategies for Targeted Growth and Optimization

Next, we create a roadmap for implementing your marketing and sales strategies.

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• Data-driven market entry strategy tailored to your business goals. 

• Full-funnel B2B demand generation strategy for targeted outreach and multi-channel campaigns.

• Sales and Marketing activation with ongoing growth tracking and optimisation.

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Fact: APAC has a mobile penetration rate of 76%, making mobile-first channels a key area of focus.

Outcome: Actionable execution plan that sets your marketing and sales teams up for the final sprint and maximise success in the APAC region.

Sprint 3: Test and Learn Optimisation

Guided Business Launch and Agile Strategy Adaptation

Finally, we launch your product in the APAC market and set up systems for ongoing performance monitoring and optimisation.

• Launch your business with support in navigating cultural nuances, localisation, and partnerships.

• Monitor results and pivot strategies to drive rapid growth in your chosen APAC territories.

• Provide support during the product launch to ensure a smooth rollout.

• Set up systems for tracking performance and gathering customer feedback.

• Regularly review and optimise your strategies based on performance data.

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Fact: 72% of consumers are more likely to buy a product with information in their own language.

Outcome: Your product or service is effectively localised for the APAC market, increasing its appeal to local consumers as well as ensuring any regulatory compliances are in place.