Your Roadmap to Success in APAC
Embarking on business expansion into the APAC region is an exciting journey, but it's not without its challenges. As a team, we're committed to making this journey as smooth and rewarding as possible through our three-step APAC Launchpad Sprint Programme. This is a collaborative process where your input and expertise about your product are as crucial as our knowledge of the APAC market.
The 3-Step SPRINT Framework
Sprint 1: Discovery (1-2 weeks)
Product-Market and Immersion
In Sprint 1 we start by taking a deep dive of your product or service and its potential position in-market in APAC.
Two-way product-market immersion session, taking a deep dive into your product, evaluating product-market fit and competitor analysis.
Gain insider expertise on the APAC market, consumer behaviours, and growth opportunities.
Receive in-market mentoring from APAC experts and access to Multiverse Partners' extensive partner network.
Define language, compliance and versioning requirements to ensure a fully localised customer experience for APAC audiences
Fact: Successful market entry is 50% understanding the product and 50% understanding the market.
Outcome: A thorough understanding of your product and company, which will inform the rest of the sprint process and ensure that all strategies align with your product's core values and benefits.
Sprint 2: Marketing and Sales Activation (3-4 weeks)
Tailored Strategies for Targeted Growth and Optimization
Next, we create a roadmap for implementing your marketing and sales strategies.
Data-driven market entry strategy tailored to your business goals.
Full-funnel B2B demand generation strategy for targeted outreach and multi-channel campaigns.
Sales and Marketing activation with ongoing growth tracking and optimisation.
Fact: APAC has a mobile penetration rate of 76%, making mobile-first channels a key area of focus.
Outcome: Actionable execution plan that sets your marketing and sales teams up for the final sprint and maximise success in the APAC region.
Sprint 3: Launch and Ongoing Optimisation Set-up (2-3 weeks)
Guided Business Launch and Agile Strategy Adaptation
Finally, we launch your product in the APAC market and set up systems for ongoing performance monitoring and optimisation.
Launch your business with support in navigating cultural nuances, localisation, and partnerships.
Monitor results and pivot strategies to drive rapid growth in your chosen APAC territories.
Provide support during the product launch to ensure a smooth rollout.
Set up systems for tracking performance and gathering customer feedback.
Regularly review and optimise your strategies based on performance data.
Fact: 72% of consumers are more likely to buy a product with information in their own language.
Outcome: Your product or service is effectively localised for the APAC market, increasing its appeal to local consumers as well as ensuring any regulatory compliances are in place.
Note about timings:
Timeframes are estimates and can vary depending on the specifics of your product and the complexities of the market. Each phase is crucial and we ensure to give each its due time, to set your product up for success in the APAC region.
Singapore ● Hong Kong ● London ● Noth America
At Multiverse Partners, we're committed to delivering on our promises. We believe in a partnership approach, where your success is our success.
While others may promise the Earth, we've designed this program to provide sustainable, actionable strategies that truly deliver. Your journey into APAC starts here. Let's embark on this exciting adventure together!