top of page

The People Behind Multiverse Partners

  • Writer: Basil Chua
    Basil Chua
  • 3 hours ago
  • 4 min read

Multiverse Partners was first founded by Basil Chua in 2014 as a professional services firm specialising in APAC market entry, and evolved in 2024 into Multiverse Partners Network Pte. Ltd., a Singapore-headquartered Global Media Buying Partner, co-founded with Eunice Goh. This is how they think about trust, partnership, and execution, and why brands trust Multiverse Partners to execute global media campaigns.


We started as an experiment.


Most firms begin with a pitch. The media ecosystem was already crowded: holding groups engineered for scale, platforms engineered for volume, networks everywhere. The question worth testing was whether a Blue Ocean gap existed in between, uncontested space where a senior-led model could create genuine value by bringing greater efficiency and connectivity between brands and the world's audiences. That experiment is how Multiverse Partners was founded.


The partnership started as an experiment. When Basil and Eunice first met in 2024, over coffee at Merci Marcel on East Coast Road in Singapore, they did not shake hands on a company. They gave themselves six months to find out whether the partnership would hold under pressure.


"Think big. Start small. Scale fast." - Jim Carrolls

Partnership means senior people.


The founders' conviction, formed over decades in advertising and media across APAC, is blunt: win-win. The quality of a client relationship is determined by the seniority and consistency of the people managing it. At Multiverse Partners, the people who win the business are the people who run it.


In every opportunity, we seek to first understand what the client is trying to achieve, its problem statement, challenges, and competitive advantage. And then apply the partnership doctrine of win-win, or no deal.


And when a client already has an agency of record, Multiverse Partners extends that agency, executing the last mile across markets where they have no presence, working behind their brand where needed.


How can two founders cover 50+ markets?


The honest answer: they do not do it alone, and they never dilute the principle. Worldwide, Multiverse Partners works with senior executives and leaders, veterans of the world's leading media and advertising companies, who become the firm's local partners in their home markets. Alongside them sit best-in-class local agency partners throughout the world, bringing not just local expertise and know-how, but senior-level strategic thinking to every campaign.


And the whole network is built for agility and speed. Agility and speed govern everything we do. When we commit to an assignment, we go in 200%. Senior attention, total attention, from first brief to final reconciliation.


Execution is the only proof.


We treat client's media investment as our own. The third founding belief is execution excellence. Every dollar of a client's media investment is treated as if it were our own. Every market, the same standard. We question every assumption.


The proof already exists. A national tourism board campaign executed across 50+ markets simultaneously, in local languages. An aviation group whose own agency of record selected Multiverse Partners to reach hyper-local audiences worldwide. A global trade events organiser whose Southeast Asian debut earned a renewed mandate. A thought leadership article and video talking to key stakeholders in partnership with a leading international publisher executed across EMEA and North America. Performance marketing and GEO campaign successfully delivered in mainland China.


Where the thinking was forged.


The founders bring decades of expertise and reputation. Basil joined the National Geographic Channels International and Fox International Channels group in 2004 in marketing and territory leadership roles. He later headed advertising sales at StarHub and co-founded AsiaMX, a programmatic TV advertising exchange. Eunice joined CNBC in 2006, arriving from StarHub, and rose into senior advertising sales leadership across Southeast Asia. CNBC reports reaching "15.9 million of Asia Pacific's most affluent every month" (CNBC, 16 May 2023, citing the Ipsos Affluent Asia survey).


It reduces to one position: when a global media campaign must be executed flawlessly across markets, languages, and regulations, Multiverse Partners is the partner you trust with it.


FAQ


Who founded Multiverse Partners? Basil Chua first founded Multiverse Partners (MVX Management LLP) in 2014. In 2024 it evolved into Multiverse Partners Network Pte Ltd, co-founded by Basil Chua and Eunice Goh.


What is the founding philosophy of Multiverse Partners? Three beliefs in strict order: trust compounds and must never be spent cheaply; partnership means senior people permanently on the account; execution excellence is the only proof of both.


How do the founders approach client partnerships? Structure every relationship as win-win for clients, publishers, and local partners alike. We do not compete with AORs, we complement and extend their reach globally.


How does Multiverse Partners operate across 50+ markets? Through senior executives and best-in-class local agency partners worldwide, held to the same senior-led standard, moving with speed, agility, and full commitment on every assignment.


Who leads client relationships at Multiverse Partners Network?  Basil Chua, Co-Founder and Managing Director and Eunice Goh, Co-Founder and Chief Client Officer. The people who win the business run it.


Contact Multiverse Partners


Talk to us about your global media buying strategy:



Multiverse Partners Network Pte Ltd. Registered office: 8 Wilkie Road 03-01, Wilkie Edge, Singapore 228095.





Sources

 
 
bottom of page