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Multiverse Partners Network and Zhiping Visionsphere Announces Worldwide Partnership

Aug 27
2 min read
Wang Lei of Zhiping VisionSphere with Basil Chua and Eunice Goh of Multiverse Partners at Alibaba's Hangzhou HQ, marking their China connected TV advertising partnership

π˜—π˜©π˜°π˜΅π˜°: π˜”π˜³ 𝘞𝘒𝘯𝘨 π˜“π˜¦π˜ͺ, 𝘍𝘰𝘢𝘯π˜₯𝘦𝘳 𝘒𝘯π˜₯ π˜Šπ˜Œπ˜– 𝘰𝘧 𝘑𝘩π˜ͺ𝘱π˜ͺ𝘯𝘨 𝘝π˜ͺ𝘴π˜ͺ𝘰𝘯𝘚𝘱𝘩𝘦𝘳𝘦, π˜”π˜³ π˜‰π˜’π˜΄π˜ͺ𝘭 𝘊𝘩𝘢𝘒 𝘒𝘯π˜₯ π˜”π˜΄ 𝘌𝘢𝘯π˜ͺ𝘀𝘦 𝘎𝘰𝘩 𝘰𝘧 π˜”π˜Άπ˜­π˜΅π˜ͺ𝘷𝘦𝘳𝘴𝘦 π˜—π˜’π˜³π˜΅π˜―π˜¦π˜³π˜΄ π˜•π˜¦π˜΅π˜Έπ˜°π˜³π˜¬ 𝘒𝘡 𝘑𝘩π˜ͺ𝘱π˜ͺ𝘯𝘨'𝘴 𝘈𝘭π˜ͺ𝘣𝘒𝘣𝘒 𝘏𝘒𝘯𝘨𝘻𝘩𝘰𝘢 𝘩𝘦𝘒π˜₯𝘲𝘢𝘒𝘳𝘡𝘦𝘳𝘴.


Multiverse Partners Network is teaming up with Hangzhou-based Zhiping VisionSphere (β€œZhiping”) to give global clients direct access to nearly 50% of China's smart TV market, over 160 million affluent TV households, and 500 million addressable audiences. Zhiping is a joint venture between China’s tech giants Hisense Group, Xiaomi Technology, and Alibaba Group's Taobao TV.


Hisense and Xiaomi’s Connected TV advertising inventory spans boot-up screens, home screen placements, OTT pre-roll, in-stream video, immersive 3D effects, and β€œPower Up TV” premium features. Alibaba Cloud’s AI Big Data enables precise audience profiling based on real-time consumer behaviour β€” connecting what viewers watch to how they search, shop, and book travel. From ad exposure to final conversion, every step is fully trackable and measurable, giving brands clear, quantifiable returns on investment.


Mr Wang Lei, Founder and CEO of Zhiping VisionSphere: β€œBacked by the combined strength of Hisense, Xiaomi, and Alibaba Cloud AI Big Data, Zhiping’s Connected TV advertising platform is the gateway to China’s 160 million TV households. Our partnership with Multiverse Partners Network brings this exciting opportunity to international brands, helping them build meaningful connections with Chinese consumers in the most trusted screen in the household.”


Mr Basil Chua, Co-Founder & Managing Director of Multiverse Partners Network: β€œZhiping VisionSphere gives international brands something no programmatic buy can deliver β€” a seat on the family sofa during prime time. Connected TV in China isn’t a second screen. It’s the first screen, the trusted screen, and the screen where travel decisions begin.”


Ms Eunice Goh, Co-Founder and Executive Director of Multiverse Partners Network: β€œThis partnership strengthens our mission to connect international destinations, airlines, tourism boards, and government clients with affluent audiences that matter most, starting with over 130 million Chinese outbound travellers in 2025ΒΉ.”




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